What is Web Development?
Web Development is the process of creating a website which includes activities such as designing, developing, and managing a website. Web development involves creating code, designing layouts, managing databases, enhancing speed, and developing features and functionalities for the entire website. These are just a few of the many responsibilities that are required in the development of a website. These tasks are distributed amongst 3 types of developers which are front-end developers, back-end developers, and full-stack developers.
Front-end web development
A Front-end developer focuses on creating elements of the website that are directly visible to the users. Their work directly affects the users’ experience on the website. Front-end developers use coding languages such as HTML, CSS, and Javascript to create the website’s user interface.
Back-end web development
A Back-end developer focuses on server-side software that works on the functionality of the website and can’t be physically seen on a website. Back-end developers focus on the database management, server structure, and architecture of the website. They use code so that the browser can communicate with the website’s database so that customers can use the website.
Full-stack web development
A Full-stack developer focuses on both the front-end and back-end of the website. Full-stack developers have expertise in a wide range of skills and programming languages including HTML, CSS, Node.js, React, and many more languages that are used to develop both the front-end and back-end of a website.
Qualities of a good web development company
The Importance of Web Development
The importance of web development has become undeniable in the current digital era. It is a convenient way of building your brand, creating recognition for your business, and broadening your reach globally. Businesses can open themselves up to higher conversion rates by using effective marketing strategies and also develop relationships with their clients more conveniently.
Here are some key advantages of investing in web development for your business.
Brand identity
A website acts as a representative of your brand where you can showcase your portfolio and achievements for users to see. Creating a strong brand identity and communicating your business objectives can easily be done with a well-designed website. It also allows you to create a webpage that differentiates itself from competitors and a well-designed website can create a lasting impression on your users compared to other competitors.
Take the company Apple for example, by viewing their website we can see how well they use their website to differentiate themselves from other competitors. Apple has a sleek design following consistent brand colors throughout the website and their user-friendliness reflects on the quality of the work they produce.
Cost-Effectiveness
Web development can also help with reducing costs and increasing overall revenue. Instead of traditional marketing which can cost a lot of money and have limited reach, investing in web development can help with reaching a global audience without spending too much.
For example, if we look at the company Dollar Shave Club, this company targets men who are looking for well-priced and quality products. Because of their online presence, they were able to reach a large audience and become successful in its growth. Their well-designed website includes well-written content, entertaining videos, and smooth functionality of their website.
Convenience
With a well-developed website, you can create a channel of communication between you and your clients. Visitors to your website can interact with your website and make purchases, talk to customer service, or even provide feedback. This will allow your business to have an increase in customer loyalty and develop a positive reputation in the market.
Take an example from the company Zappos, the website for this company is well-designed and has a high customer satisfaction rate compared to its competitors. Customers can find what they want on the website because of the user-friendly interface which in return keeps users more engaged on the website.
24/7 Accessibility
One of the greater benefits of having a good website is that it is accessible anywhere and anytime. Unlike physical stores, websites are accessible 24/7. As long as the user has access to an internet connection they can browse anything anywhere anytime.
If we look at e-commerce websites such as Amazon, we can see how there are less restrictions on time and availability. This allows Amazon to have a larger target market attracting users from all over the world.
Conversion Rates
Website development can help aid in increasing conversion rates and achieving higher sales targets. When a user on your website subscribes to a newsletter or completes a contact form, a well-designed website can motivate them to take action.
If we look at the Airbnb website, they display their products through photos and proper descriptions while including user ratings and customer reviews. This entices users to book a room through their site because of how well-developed and functional their website is.
Marketing
Web development plays an important role in the success of marketing strategies. It serves as an effective tool for marketing products and services online. A good marketing strategy can help create more visibility for your business online by creating designs for search engine optimization, social media, and email marketing.
We can take the example of Hubspot, which is an educational website that shares valuable data for businesses through blog posts and webinars. They have used SEO strategies within the content they produce which has allowed them to gain massive reach and currently become a popular choice for source of information.
Trust Building
When building a website for customers online, it is important to note that you must create trust with your customers. To do this, you must ensure that you provide your customers with useful information, prove that you know what you do, and have a well-designed website. Another way to gain trust is to showcase testimonials on your website so that new users can refer to them and see how well you’ve performed and satisfied customers.
For example on Amazon, the description, reviews, and ratings of a product is what motivates a customer to purchase that product. Their safe payment gateway, hassle-free refund system, and customer service allow them to build confidence and trust with their customers.
Reliability
By focusing on web development and creating a good website, you can create reliability in your industry. To create reliability you need to make sure that your page is responsive, loads fast, and has information that customers require. Without these features, customers may not depend on your website which can affect the visibility of your website on search engines.
If we take Google as an example, we know that it has earned its reputation because of how fast the website is, it can handle billions of searches at a time and it provides users with information they want. The simplicity of the website and how fast it delivers results is how Google built its credibility in the market.
Expand Global Reach
Having created a website that has products and services available to users around the world can help your business grow and reach a larger audience worldwide. A well-designed website will usually have multi-language functionalities so that the content is accessible to users around the world. Using SEO strategies and optimizing website content can make the website easier for potential customers to find your website online.
If we look at Alibabas website, which is a company that sells Chinese products, it has expanded its reach globally by effectively utilizing SEO strategies, having multiple language options, and having a secure payment gateway.
Credibility
Showcasing your experience, achievements, and rewards is a great way to establish credibility amongst your customers. Your website can used as a way to share case studies about past projects or even blog posts highlighting your achievements to show customers how much experience you have in the market.
For instance, Adobe’s website has highlighted its experience and contributions to the creative software industry. Adobe has created blogs and articles so that customers can gain information and insights about the company. They have even showcased their awards which serve to build authority and trust with their customers.
FAQs
What services are included in the web development and design package?
We offer a wide array of web design and development services, thus making us the best one-stop destination for all your web needs. We offer:
- Website Development
- Website Design and redesign
- Responsive Design
- Laravel Development
- eCommerce Development
- User Experience & Design
- Development, Integration & Platform Engineering
- Content Management System
- SEO Services [Basic]
- Digital Strategy
- 24/7 Support & Maintenance
What industries do you serve?
We are a versatile team with experience spanning across several industries. We have successfully served the following sectors:
- Travel
- Lifestyle
- Productivity
- Navigation
- Social Networking
- Health & Fitness
- Business
- Entertainment
Please contact our team if your specific industry isn’t mentioned above. We’ll be happy to assist with your unique project!
What platforms do you use for web development?
We have vast experience in a variety of popular platforms including:
- WordPress
- Meteor JS
- Laravel
- HTML
- CSS
- Frameworks
- Databases [SQL]
- Servers
- JavaScript
- Flutter
- React
- React Native
- Vue.js
- Angular
What are the advantages of a responsive website?
Key benefits of responsive web design are:
- Higher Mobile Traffic
- Faster Mobile Development at Lowered Cost
- Lower Maintenance
- Faster Loading
- Lower Bounce Rates
- Higher Conversion Rates
- Simplified Monitoring
- Improved SEO
- Better User Experience [Online and offline]
Can I review your previous works?
Yes, we are happy to share our successful projects with you! Choosing the right web development company is no easy task and we too promote thorough market research before finalizing your decision. Browse through our website or contact us to view our previous work.
When can you start?
We are ready when you are! Just give us a call or drop a ‘hey’ on WhatsApp and we will be with you right away.
