Top 15 UI/UX Design Trends to Follow in 2023

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In this advanced world with technological design developing on a daily basis, there are also new UI/UX design trends emerging. User experience (UX) and user interface (UI) designs are two of the most important factors that come into play in gathering more crowds on a website through UX. There are new design trends emerging in UX (User Experience) designs around the world. UX design is the visual impact that presents your brand in front of the audience in such a way that they become customers in a while. The first expression of products is very important for a brand because it anticipates the user experience through UX design.

No matter if your product is valuable and useful, UI/UX design in Dubai and Abu Dhabi is still bad and outdated, you will not get the desired traffic. In the emerging market of modern design, it is necessary to update according to design trends. Without following and adapting new UI/UX design trends, you will not be able to compete efficiently against your competitors. Here in this article, we are going to discuss some UX trends for UX designs to look for in 2023. This will help you understand which UX trend best fits your brand to get more traffic from users and define the user experience.

Life Design

UI/UX design in Dubai and Abu Dhabi in the past used to be user-centric designs, but the increasing trends of global warming and environmental issues have shifted the direction of UX according to user experience. UI/UX trends nowadays and in the future are moving towards UX designs that focus on life. Life-focused UI/UX designs are those that focus more on the environmental impacts of a product. The more eco-friendly users are easily attracted to these types of designs.


3D Visuals

Unique and fresh UI/UX designs always attract users and make them stick with your brand. The time for 2D images is over, and UX trends design is moving towards stunning 3D experiences to add more to the user experience. The 3D experience is more attractive due to the depth and clarity of the design that it provides to the users. Shadows, animations, and layer effects can be used in the 3D presentation of the design. 3D designs are not only about images and images but also trending towards storytelling to attract more traffic through attractive design.


Air Gesture Control

It’s the new mobile design trends in UX that enable body gestures to do a job. It is also possible to take a selfie by showing the palm gesture in front of the camera. Things have changed a lot with the advent of touch screens and the high aspect ratio of mobile interfaces. The technology has gained further strength with the UX trend of air gesture control as it allows users to use the mobile phone without touching the screen by simply showing the palm of the hand, waving the hand or pressing the fingers.



The scroll-powered animation plays an amazingly exciting role in engaging users and adding stunning impact to the user experience through UX. UX expresses content like storytelling and keeps customers hooked. The Apple Company is also using this direction of UX to get more traction and make users feel like they are part of the brand and story.


Mobile First Approach

People these days are shifting towards more intuitive products and prefer mobile phones instead of computers. So with this growing trend in UX, you also need to move towards UX design for UX that not only fits on PC but also looks at the mobile screen. Web designers prefer the mobile-first approach due to the increasing use of mobile phones. People prefer to book tickets, buy merchandise, and book tables in restaurants through their mobile phones. Moreover, the preference also changes because UX design is the easiest way to understand more users and customers.



Typography is one of the critical factors in capturing consumers’ attention and increasing user experience. Choosing a font style wisely and using it appropriately to show the content on a website is vital to UX design. People usually look for information on websites that can be easily scanned, and a font style can help them do that. It is likely that multiple sites will rely on printing to get more traffic from users.


Writing UI/UX

Writing the expression on the website is very important as users notice the tone of voice while examining the content. Font style and tone of voice are equally important to attract users. UI and UX writing should include short sentences. This makes it easier for users to assimilate the information and whereabouts of the brand’s policy and products, along with the helpful branding it can provide. Simply express your point of view effectively in fewer words.


Colorful Background

Design trends in UX/UI are increasing to use of blurry and colorful backgrounds. Designers focus on using up to 10 colors in the background rather than using 2-3 colors in a linear gradient that gives an attractive look to the UX design.

Security and Authentication

Keeping cell phones and computers secure and authenticated is essential to avoid any mishap. Passwords are easily forgotten, and anyone could get into trouble. People these days prefer to get authentication using a fingerprint or a face lock. Mobile phones provide the user interface with a face lock or fingerprint lock to ensure data security.


UX design trends that meet the needs of visitors and express personalized UX design attract more attention. However, if there is no personal experience in UX design, customers will easily turn away from your brand. To attract and maintain customer flow towards your brand, make sure your users get the custom UX design.

Designs for Big Screens

UX Designs focus not only on making designs suitable for mobile phones, but also on creating applications suitable for larger screens and enhancing the user experience. There are portable applications that are not suitable for PCs or tablets. With the emerging UX trends, the trend is also to create a design that will not only work efficiently on mobile devices but also on tablets and foldable phones.

VR and AR Experiences

Virtual reality and augmented reality are growing globally and are not just limited to games. It is used for various purposes these days, such as retail, travel, automobile manufacturing, and education. Applying virtual and augmented reality to user experience designs can improve work efficiency and reduce errors.

Motion Design

Users get bored by looking at static and static images on the website. However, the on-screen objects and animations add more charm to it through the UX and UI. Users are more attracted to the animation. Motion UX design not only gives a cool look to the interface but also helps to get information without getting bored.

Abstract Designs and Illustrations

3D animation is attracting users’ attention, but the growing demand for abstract illustrations and UX/UI designs is getting more attention. Adding abstract and bright colors along with different angles gives a captivating look to your UX design. By using abstract illustrations and SVGs in UX, you can stand out from the competition and get more audiences.

Realistic Texture

Brands use realistic texture in UX designs to make the experience realistic for users. The textures are uneven so that users can experiment with the objects. The objects on the screen give a real feel to the human eye and look more realistic.


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