Imagine you have an app for your pizza delivery business. Now you’re offering a chunky discount for users, but the whole process of ordering pizza on the app is complicated, and after the third try, they’re probably going to a nearby parlor to pick it up themselves. What will this result in? an unoptimized marketing strategy and a growing number of miserable customers.
Or maybe you have a sparkly cute layout with a catchy logo design for your architecture app, but if your users can’t find a draft they created a few hours ago, they’re going to be frustrated. Really frustrated. Which will again result in lower app conversions and user retention rates.
These are some simple yet important examples of how UX design can be the cause of the downfall of an app. If you’re looking for a mobile app design company in Dubai but want to brush up on some key information relating to the UX of a mobile app before the launch, then you’ve stumbled to the right place. Buckle up as we ride through the Xs and Ys of UX design in mobile apps.
What is the Difference Between User Experience and User Interface?
When we’re defining user experience, it all comes down to the overall experience a person gains by interacting with any type of mobile app. It’s a take on the user’s perspective on how an app works and feels. The user experience has more to do with navigation, while the user interface is all about the looks and layout of the app. But what exactly is the role of UX design in mobile apps, and how important are they really?
Read on to find out.
5 Key Reasons Why Great UX Is Critical for Mobile App Design in Dubai.
1. Engage Users
Finding an audience for your app can be as challenging as convincing people that climate change is real. And as 2024 approaches, crazy competition and crazier expectations are making it nearly impossible to increase your mobile app conversions and steal the spotlight, at least for a few seconds. This is why having a good UX to keep your users engaged becomes critical. So that your current audience and users turn into loyal ones. Having a great UX means easy onboarding steps, streamlined user flows, and efficient features that allow the user to have an enjoyable experience when using the app.
2. Increase User Complacency
Another key reason why your app needs killer UX is to increase user satisfaction. The user journey doesn’t just end with the installation of the app. In fact, that’s just the beginning. As we already discussed, user experience is the process of creating user-friendly experiences that help users navigate through the app with ease. Testing and validating ideas through real user interactions and feedback can help improve the UX, which will again increase user retention and satisfaction.
3. Exploit Competitive Advantage
Imagine having a competitor who has a thrift shop like yours in town. Now if their app isn’t user-friendly, has poor payment systems, or takes forever to load, the next thing they’d do is look for another app and hop on to yours if it has a better UX design. The app stores are bombarded with new content every day, catering to the different needs of the users. From food delivery to fashion design, they have a kaleidoscope collection of apps to choose from. So, if they don’t like the flow or design of the app, they’re simply going to switch to another. This is where UX comes into play. Incorporating a great UX can ensure that your app isn’t the one that’s being switched but is being switched to.
4. Enhance Branding
In a world where brands are multiplying like butterflies, each one so unique and sophisticated, you would want your brand to be superior as well, wouldn’t you? If the user experience is buzzworthy, then your brand name becomes buzzworthy too. People will talk about it if you give them a reason to. By reaching out to a top-notch mobile app design company in Dubai, you’ll be able to develop a mobile app that users find so fun and easy to use that they recommend it to others as well. This will, in turn, help enhance your brand and secure your position in the market. Remember, word-of-mouth marketing can be a powerful tool to drive marketing and brand image.
5. Lower Support Costs
The user experience is about creating a brilliantly designed, frictionless journey for the user. This means that there are fewer chances of you feeling overwhelmed that your users think your mobile app has lots of issues, like a computer back in the early 90s. Having constant issues and bugs can lead to constant queries, reducing the customer base. This is why investing in UX design and testing earlier can save tons of money and time and protect your app’s reputation in the long run.
To Sum Up
User experience is not something you can choose to incorporate when you’re building your app. It is a vital tool that determines the success and failure of your mobile app. A user-centric, intuitive, and seamless app will promise you loyal users for life. Whether you’re looking for a mobile app design company in Dubai to launch your dream business app or simply want to elevate the UX and UI and go for a revamped version of your currently cranky app, then check out Codeguru.ae for the ultimate mobile app development service.
