15 Seo Statistics That You Must Know In 2024

seo statistics 2024

Whether you’re a corporate giant or a small cake business, if you own a website, SEO will play a vital role in helping you nail your presence on Google. Many businesses simply focus on the quality of their content or the aesthetic appeal of their website, assuming that it is sufficient to rank higher on Google.


Most, however, fail to believe how much of a difference focusing on SEO optimization can make to your website or even your mobile application. Maybe it sounds too complicated, or you think google ads will do the job. But organic positioning is important and can go a long way in giving a great impression of your digital product. If you’re still skeptical and want to know the exact benefits of leveraging SEO in Dubai and Abu Dhabi for your website, then dive in and let’s go through some mind-blowing SEO statistics!

What is SEO?

SEO, which stands for search engine optimization, is a significant factor implemented to help web pages and websites rank higher. It focuses on improving the appearance, positioning, and usefulness of the web content in the organic search results. Types of content that SEO can be used for include images, videos, local business listings, webpages, mobile apps and websites. SEO has many aspects to it. The main ones consist of on-page SEO, off-page SEO, crawlers, and technical SEO.


On-page SEO refers to improving the content and elements of a website’s pages to rank better on Google. It focuses on each web page’s visibility by enhancing its meta tags and keywords. Incorporating the right keywords, structuring the content properly, adding internal links, and creating SEO-friendly URLs are some key techniques to optimize your on-page SEO.


Off-page SEO refers to SEO techniques used outside of your website. Also called as off-site SEO, this means the actions you take externally of your website  to help people discover your page. Some methods to optimize your off-page SEO include social media marketing and other marketing channels, acquiring high-quality backlinks, and acquiring reviews and ratings.


Technical SEO: This covers the technical aspect of optimizing your website by ensuring that search engines can efficiently crawl it. This can be done in many ways, including using a robot.txt file, adjusting the crawling rate, and setting up access restrictions. In addition, structuring your site, improving page speed and improving mobile friendliness all fall into this category as well.


Wow, now that seemed like a lot of new information to digest, didn’t it? There’s more to a random real estate business ranking in the first place on Google than simply a stunning website. 

Why is it important for your website or mobile application development in Dubai and Abu Dhabi?

If your business is based in Dubai or Abu Dhabi, you know how great the competition is. Especially with Dubai being one of the busiest business hubs in the world, it’s not going to be all that easy to secure a position when users look for the product or service you provide. And that’s where local SEO comes in and works its magic, and kaboom! In no time, you’ll be ranking number 1 for organic search results. But beyond the organic search results, SEO also plays a role in helping your business rank for the other SERP features. These features include site links, featured snippets, video packs, local pack results, Google Business profiles, related searches, knowledge panels, and a few more.


To know in detail why local SEO is important for your website or mobile application development in Dubai, click the link below.

Why Local SEO in Dubai and Abu Dhabi Is Important

SEO Statistics You Must Know In 2024

Now that we know a little about SEO and its importance to increasing your visibility, let’s look at a few key SEO statistics that will give a better understanding of the significance of the search engine optimization industry.


  1. Nearly 53% of a website’s traffic is contributed by organic traffic.


This proves how vital it is that you optimize relevant SEO techniques to acquire high rankings for organic search results.


2. 40% of users are likely to abandon a website if it takes more than 3 seconds to load.


When Page Speed is low, it can increase the bounce rate. Google finds this as a bad user experience for users and can hence lower the page’s rankings.


3. 92.1% of users access the internet through their mobile devices. 


Mobile optimization is becoming increasingly important as more users access a website through the mobile. Google prioritizes websites that offer a great user experience on mobile devices and helps it to rank higher.

4. 75% of users will not go past the first page of Google results.


This again emphasizes why you need to optimize your website’s performance through all its SEO aspects in order to be in the top ten results on Google.

5. The first organic search result gets an average of 31.24% of clicks.

seo statistics 2024

Remember, top results = more clicks = more conversions.


6. According to a report by Bright Edge, SEO drives 1000% more traffic to a website than organic social media.


To date, organic traffic is one of the largest streams of online revenue for most businesses. It’s important to keep your social media game strong, but it is also important that you don’t neglect SEO.


7. More than 90% of global traffic comes from Google Search, Google Images, and Google Maps.


Google maps SEO, which is a subset of local SEO, again plays a role in ensuring that users near to your location can easily find your service and look for reviews and ratings.


8. High-quality link building contributes to 30 percent of your page score.


authority score of a page is a measure used by most search engines to determine it’s credibility and trustworthiness. It is important to have a higher score through quality content and backlinks. This allows google to perceive it as trustworthy, giving it a higher rank


9. Organic search results that rank on page 1 on Google contain approximately 1400–1500 words.


Make sure your blog posts have more than 1000 words if you want to rank higher, but again google also crawls it for the quality, including grammatical errors, language and tone, engagement and how relevant it is. So while you focus on quantity, lookout for quality as well.


10. 20% of all Google searches are voice searches.


Be it kids who’re looking for the closest candy shop in the area or users with vision impairments using voice search, it is evident that voice search is becoming popular. Make sure to have structured data that can be easily understood by voice assistants and is discoverable in voice searches.   


11. 49% of marketers state that SEO has greater ROI than any other channel.


SEO optimization is not a quick and easy process. However, when you’re working on the strategies efficiently, you’ll definitely be able to see a good return on investment over time.


12. 60% of pages ranking in the top 3 spots on Google are at least 3 years old. 


Sometimes, even if you’re working with keywords that are not highly competitive, you may not rank highly if you’ve recently created the page. It generally takes a long time, as older pages are more prioritized.


13. Only 8% of searches are phrased as a question.


When was the last time you searched for a complete sentence of a question on Google? Even grammar nazis out there have no time for that. Most users type a gibberish combination of words, including what they’re mainly looking for. So when you’re working on your keywords for your blog post or webpage, make sure you have the best combination of words so you can end up ranking on Google’s first page.

14.28% of local searches lead to a purchase.

seo statistics 2024

Whether you’re selling artisan ice cream or customized tote bags, if you need your website traffic to boost, you need to look for seo in Dubai and Abu Dhabi. This will help get your local crowd to reach your website. Optimizing for mobile search and local SEO can help you tap into a tremendous source of revenue.


15. Websites that run a blog receive 97% more backlinks.

Blogs posts are another crucial factor for SEO. Make sure they offer valuable content and have enough internal links that are not too salesy. They are also primary targets for link building.


Whether you had no plans of working on SEO or were looking for SEO experts in Dubai and Abu Dhabi, these SEO statistics will definitely help you to watch out for a few key things you could work on to increase your website traffic. Make sure to build your brand online through high quality content that’s backed up with powerful SEO techniques in order to leverage your website or mobile app’s potential to the maximum.


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